Is 3PD the Solution to a Cookieless Future?
By Maddy Coast As the digital marketing world continues to adapt to a cookies-less future, new strategies are being deployed to maintain the results that were once had in ‘the good ‘ol days’. Back in 2018, Facebook (now the Meta suite of platforms- that’s how fast times are changing!) was under major fire for data […]
Cookieless Tracking: What it is and How it Affects Your Business
By Lucas Jarrett The day is upon us. Cookies –– in the form of third-party tracking, not the kind you eat –– are becoming obsolete. With new updates coming to the Metasuite of products and other digital marketing platforms blocking the use of third-party cookies, it’s time to adapt and overcome. What’s going to happen […]
Lights, Camera, Advertising: Check Out These 2022 Meta Trends
By Kelly Corder As we head into Q2, let’s take a look at what 2022 has already taught us about Meta (formerly Facebook) trends, and what to anticipate for the rest of the year. Meta is the most used social media platform (300M users), has the highest ROI, engagement, and highest quality leads. Knowing the […]
The High ROI of Mentorship: How to Invest in Employee Success
By Jessie Davis Think of your favorite book, movie, or TV show. Is there a relationship between two characters that could be identified as a mentorship? From Harry Potter to 30 Rock to Star Wars – just to name a few – mentors and their protégés show up in a ton of pop culture sources. […]
A Wonderful Endorsement for C Squared Social!
FOR IMMEDIATE RELEASE A Wonderful Endorsement for C Squared Social!Kevin O’Leary, aka Mr. Wonderful, announces an exclusive partnership with digital marketing’s secret weapon Boise, ID: April 5, 2022 C Squared Social proudly announces their exclusive partnership with Kevin O’Leary, the celebrated entrepreneur, author and television personality. The digital advertising startup caught O’Leary’s attention after their […]
Email Marketing: Get On Board, But Don’t Rock The Boat
By Tyler Brewington If you’ve spent any time at all looking into email marketing, you’ve probably seen the statistics: email marketing has a ROI of $36 for every $1 spent. More than half of the world’s population uses email, and 306 billion emails are sent every day. Email is 40 times more effective at acquiring […]
When In Doubt, Test It Out
By Maddy Coast Digital marketing is a competitive, challenging, and sometimes overwhelmingly complex endeavor. So, naturally, understanding what works and what doesn’t can be more complicated than expected. One of the best ways to evaluate your strategies is through split testing, or A/B testing, in which you run a series of experiments in order to […]
Expert LinkedIn Tips and Tricks
By Crystal Griffin LinkedIn is indisputably the place where professionals go to network with each other, and if B2B marketing is your brand’s lifeblood, you need to be there, too. According to LinkedIn’s own stats, a whopping 82% of B2B marketers claim their LinkedIn campaigns are more successful than campaigns on other platforms. LinkedIn […]
The 2022 Annual Franchise Development Report: What You Need To Know
By Maddy Coast In the wise words of the great Socrates, “To know, is to know that you know nothing. That is the meaning of true knowledge.” As the digital world develops, it’s important to keep this principle in mind. What was once a best practice could now be an outdated and ineffective approach. The […]
E-Commerce Campaign Success
By Jessie Davis Pop a bottle of champagne –– not just because it’s a new year, but because C Squared Social has been instrumental to our e-commerce clients’ incredible campaign successes! From By Gina to Pharmacopia and beyond, measurable results have soared. What makes these campaigns so outstanding? The most commonly applied tools include email […]
