How to Grow Your Brand in the “Connected Decade”

By Emilia Crail Connected TV is currently one of the fastest-growing channels in advertising — and it’s not surprising. Connected TV ads are an effective way of reaching your target audience; they’re highly targeted, unskippable, trackable, brand-safe ads that are guaranteed to make an impact. Connected TV (CTV) is digital content accessed by apps and […]

How To Work Your Leads

By Danielle Whetstone So, your digital ad campaign has launched and you’re seeing some great results with lead flow! But, with spam filters and call screening how do you reach these people? With the advancement of technology, the sales landscape has changed significantly, which means our tactics for lead engagement need to evolve as well.  […]

C Squared Social Partners with Mr. Wonderful!

FOR IMMEDIATE RELEASE: May 19, 2021 Kevin O’Leary, aka Mr. Wonderful, shares his secret weapon to digital marketing. Carlsbad, CA: C Squared Social proudly announces their endorsement by Kevin O’Leary, world-renowned entrepreneur, author, and television personality. This milestone comes after the startup’s impressive work with Wicked Good Cupcakes. Backed by Shark Tank’s Kevin O’Leary, Wicked […]

Email’s Not Dead

By Danielle Whetstone We’ve all heard the stats about dismal email open rates and the diminishing effectiveness of emails in general. While data doesn’t lie, it’s a little premature to throw in the towel or write off email marketing as ineffectual. According to a survey in August 2019 by Statista, over 90% of American internet […]

Spring Marketing Trends

 By Kelly Corder A new season means fresh, redesigned marketing strategies to keep up with current trends across all industries. As businesses reopen and bounce back, strong marketing is more important than ever. Whether that’s a strong content feed, targeted paid ads, influencer marketing, or any other advertising medium, stay up-to-date with what’s trending. E-commerce […]

Meet Webpage’s Hot Cousin: Landing Page

 By Danielle Whetstone In a digitally savvy world, it’s no new news that an easy-to-navigate, visually appealing website is a powerhouse,  must-have tool. But while we could talk ad nauseam about best practices for web page design, reducing bounce rates, and text-to-graphic ratios, we’re focusing on the related but separate, increasingly more popular cousin to […]

The Future of Franchising is Bright

By Cody Crail Every year the Franchise Leadership & Development Conference puts major effort into generating a thorough report on the status of franchising in the U.S. They do this by surveying hundreds of franchise companies ranging from international best-in-class established brands to new, emerging concepts with only a handful of franchisees, and everyone else […]

Why Google Ads? Why Now?

By Danielle Whetstone While Google is a relatively young concept, launching in 1998, most Americans can hardly imagine existing without it. Its dominance in the marketplace has even led to the official adoption of “Google” as a verb, as in “Just Google it”. Its rise to glory and fame, however, is a topic for another […]

Curating Strategic Content in a Social World

By Kelly Corder Now more than ever, consumers are doing research on brands before committing to a purchase. Having refined social media platforms boosts credibility for your business and intrigues customers — so much so that having good content can lead to a 6x conversion rate! Creating consistent, quality content is key to staying in […]